The competitive nature of the real estate market brings a whole new meaning to “keeping up with the Jonses.” When a prospective buyer enters search terms for specific criteria and location, whatever homes listed on the results page will be in competition with each other. Along with your home, the buyer is likely going to be looking at some of these other houses that fit your criteria. This means that you’ve got to stay competitive by both keeping up and standing apart. Some ways you can keep your home competitive when selling Baker real estate:

Keep up with your web presence

The number one way that buyers connect to sellers now is through the internet. With so many options for what kind of home you want, the internet makes it easy to filter out what you don’t want to look at. Because so many buyers primarily look for listings on the internet, it is essential to have an established web presence. Your agent should be working to market your listing on a variety of types of sites. And if your house was promoted on these sites when you first put your home up for sale, but haven’t been posted anywhere recently, you should market to some new sites and reach a different range of people.

Pricing

Pricing competitively is a no brainer, especially if you’ve become attached to the house and you have other houses around to keep up with. Many potential buyers know the asking and selling prices of comparable homes in the area, and they will know when a price is out of the correct range. If they have the choice of pursuing a home that is priced competitively and a home that leaves a lot of room for negotiation, they will more likely think the more reasonably priced but comparable home is a better use of their time.

Updates

A major reason that a homeowner will pick one home over another is because one is updated while the other needs some work. Even if an outdated area includes a budget for an upgrade, many sellers may be deterred by the idea that your house requires more work than another house. Even small updates or redecorations can make a difference, but most buyers will not be interested in too much of an overhaul unless they actually want to renovate everything to fit their own tastes. Have fresh eyes look through your house for any sore spots and work to give a better impression.

About PorchLight Real Estate: PorchLight Real Estate Group has the most experienced and knowledgeable Denver real estate agents in Colorado. For more information about homes for sale in Denver CO or specific neighborhood homes please visit www.porchlightgroup.com.

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