Selling your home has drastically changed since the rise of the internet, and it’s important to utilize online marketing whether you’ve hired a real estate agent or whether you’re selling your home yourself. To make sure your real estate agent has the skills to market your property online, make sure to ask them about it during their listing presentation.

There are quite a few real estate marketing sites that are very popular that can help get your house sold quickly. It’s important to advertise your house on these popular sites to get it as much exposure as possible.

Of course, one of the best tools for marketing your property online is the MLS, or multiple listing service. This is the one tool you cannot use as a for sale by owner, and is the reason that these properties can be overlooked.

Yahoo real estate is a great educational site to learn a lot about real estate. There isn’t much room for marketing your property on this site, but if you’re selling, it’s a great tool to keep you up to date on what’s happening in your market.

Zillow is a great site for both “For Sale by Owner” properties, as well as properties listed in the MLS. Another really great site for this is Trulia. Both Zillow and Trulia will help you showcase your home by allowing you to place pictures, a description, a map, the sales price and sometimes even show a rough estimate of what your house would be worth in this market based on comparable sales, location and square footage.

There’s another website called “For Sale by Owner” and it does exactly that; it helps owners who haven’t decided to list their property with a real estate agent. The property on the site you can put up pictures and descriptions and the set sales price as well as your motivation level. You say whether you’re willing to negotiate or if your prices firm.

Another really great way to advertise your property is to ask you real estate agent how much marketing they do for themselves and their listings. Some real estate agents can buy ad spots on these websites as well as pay per click advertising, so anytime someone types in “Denver Colorado homes for sale” their site comes up. When a real estate agent promotes themselves, they are also promoting their listed properties. One thing’s for sure, online marketing is the way of the future and it’s definitely the way to sell your house as quickly as possible.

About PorchLight Real Estate: PorchLight Real Estate Group has the most experienced and knowledgeable Denver real estate agents in Colorado. For more information about homes for sale in Denver CO or specific neighborhood homes please visit www.porchlightgroup.com.

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