Selling your home can be a long and exhausting process, especially in a buyer’s market. Often times you’re competing with motivated sellers or even bank-owned properties. So how do you stand out in a buyer’s market?

Marketing If you haven’t contacted a Realtor to sell you property, you’ll need to know how to market your property. The Denver Colorado homes for sale section of the newspaper used to be a great resource, but as times have changed, many people go to the internet to find their new home. Look at sites like Zillow and Trulia and get an idea for how a Realtor describes a property, then list your own on as many sites as possible.

Word of Mouth Word of mouth is one of the best forms of advertising. Not only is it free advertising, but each friend or co-worker you reach out to can relay your information on to their own network of friends and family. Keep a picture of your home with you handy, so if it comes up in conversation you can easily show them your home. Realtors are great with word of mouth advertising, since they are usually tied in with a huge network of other real estate professionals.

Staging In a buyer’s market, staging is huge in selling your home. This may be one of the only advantages you have over bank-owned homes. Foreclosures have flooded the market and are usually in poor condition. Not only do they sometimes need paint, carpet and cosmetic work but they are vacant, unlived in homes. While some people may believe a vacant home is easier to sell since people can imagine their own furniture in them, it’s actually quite the opposite. An empty room looks smaller than a filled one, and it’s difficult for a prospective buyer to imagine their furniture fitting there. Use staging to your advantage by keeping your home clean, organized and depersonalized. Your home should feel like a model, so your buyer can picture just swapping out the furniture and being done.

Enlist a Realtor Finding a Listing Agent to list your property may be the best route for selling your house quickly and at a fair price. Your Realtor will market your property, stage your home and negotiate with buyers and their agents. Yes, a Realtor will collect a commission on the sale of your home, but listing with a Realtor can give you piece of mind that you have an Agent looking out for your best interests and who wants to sell your home as quickly and for as much as possible.

About PorchLight Real Estate: PorchLight Real Estate Group has the most experienced and knowledgeable Denver real estate agents in Colorado. For more information about homes for sale in Denver CO or specific neighborhood homes please visit www.porchlightgroup.com.

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