Selling a house can be difficult in this market—buyers have the pick of cheap houses, foreclosures and short sales. So how can you compete? One word: staging. If your Listing Agent hasn’t mentioned a word about staging then you either live in a model home, or they don’t understand the power of a properly staged home.

Why is staging so important if all of your stuff is going with you anyway? A showing is like an interview, you want to
make the best first impression possible. Does that mean you always iron your socks and have your nails each day before work? Not necessarily. It shows that you care about your appearance and that you know how to make an impression. The same holds true for selling your house.

A house is likely one of the biggest purchases you’ll make in your life—and while a buyer promises to pay for it for 30 years, it’s much more than just an investment to them. It’s their home. People like to picture themselves in your home, to envision where they’ll put the television and how their bed will fit in a room. They want to see themselves there.

If your home is dark or messy, you can pretty much forget about selling it. There’s no arguing the fact. I understand that when you move, you will take your messy life with you, but a buyer doesn’t see it that way. When a buyer walks into a messy home, they’re usually looking for a severe reduction in pricing.

They know you won’t be able to sell it at the same price as your neighbors with the clean, staged home. To them, when your house is messy, it shows a lack of maintenance. If you can’t clean your own dishes and do your laundry then have you really kept up with the more important parts of your life? Like servicing your air conditioner or having your roof checked?

Cleaning and staging your home shows that you care about your house and the people buying it. You’re showing them that you can detach yourself from the home and sell it respectfully to the next owner. Depersonalizing your home is like turning it into a blank canvas for potential buyers. You’re giving them what they want—their own home, not someone else’s. Never eliminate the emotional aspect of home buying. Baker real estate agents understand that staging sells houses.

About PorchLight Real Estate: PorchLight Real Estate Group has the most experienced and knowledgeable Denver real estate agents in Colorado. For more information about homes for sale in Denver CO or specific neighborhood homes please visit www.porchlightgroup.com.

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